Max Overhauls Pricing: Get Ready for 4K

Like a chameleon shedding its old skin, HBO Max is undergoing a transformation that will shape the future of its streaming service. With a new name, 'Max, and an updated pricing structure, subscribers can expect a more tailored and immersive viewing experience.

The introduction of 4K programming, available exclusively in the 'Max Ultimate plan, promises enhanced resolution, simultaneous streaming on multiple devices, and an ad-free journey into the realm of entertainment. These changes signify HBO Max's commitment to providing customers with a wider array of choices and a superior streaming experience.

Key Takeaways

  • HBO Max will change its name to 'Max on May 23.
  • The new pricing structure includes a $19.99 'Max Ultimate plan for 4K programming with no ads and four simultaneous streams, a $15.99 plan for 1080p HD programming with no ads and two simultaneous streams, and a $9.99 plan without 4K and with two simultaneous streams and ads.
  • The $19.99 'Ultimate Max package includes Dolby Atmos audio on select titles.
  • The $15.99 package will no longer offer 4K programming, while the $19.99 package promises more 4K titles than the current $15.99 package.

Name Change and Pricing Structure

As HBO Max undergoes a name change to 'Max on May 23, a new pricing structure will also be implemented.

This change will affect the 4K package options, providing subscribers with different choices and features.

The $19.99 'Ultimate Max package will be required to access 4K content, offering a larger library of 4K titles compared to the $15.99 package.

In addition, the 'Ultimate Max package includes Dolby Atmos audio on select titles, enhancing the viewing experience.

Subscribers of this package will also enjoy simultaneous streaming on four devices.

On the other hand, the $15.99 package will no longer offer 4K programming, and the $9.99 package does not include 4K either.

These changes will take effect on May 23 and subscribers will have at least six months to enjoy their current plan features before any adjustments are made.

4K Package Options

Subscribers will have multiple package options for 4K content, including the $19.99 'Ultimate Max package and the $15.99 package, each offering different features and benefits.

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Here is a 4K pricing comparison and an overview of 4K availability and restrictions:

  1. The $19.99 'Ultimate Max package is required to watch 4K, while the $15.99 HBO Max package will no longer offer it.
  2. The $19.99 package will have more 4K titles than the $15.99 package, providing a wider selection of high-resolution content.
  3. The $15.99 package will continue to offer 4K for at least six months after Max's launch, giving current subscribers time to enjoy their favorite shows in this format.
  4. The $4 a month increase for 4K may be worthwhile if Max expands its library of 4K titles, making the higher-priced package more appealing to enthusiasts.

With these package options, subscribers can choose the plan that best suits their preferences and budget, ensuring they can enjoy the benefits of 4K content.

4K Features and Selection

Additionally, the $19.99 'Ultimate Max package promises to offer a greater selection of 4K titles compared to the current $15.99 package. Not only will subscribers have access to more 4K content, but the 'Ultimate Max package also includes Dolby Atmos integration for an enhanced streaming experience.

While the current $15.99 HBO Max plan offers about 30 4K titles, including popular shows like Game of Thrones and House of the Dragon, the $19.99 package is expected to expand this library further. This means that for a $4 increase in monthly cost, subscribers can enjoy a wider range of high-quality 4K programming with immersive audio.

It remains to be seen how many titles will be available, but the added value of Dolby Atmos integration certainly enhances the overall streaming experience for 4K enthusiasts.

Pricing and Streaming Features

The $19.99 'Ultimate Max package includes simultaneous streaming on four devices, while the $15.99 package offers two simultaneous streams. When comparing pricing tiers, it is clear that the $19.99 package provides more value in terms of the number of devices that can stream content simultaneously. This is especially beneficial for households with multiple viewers who may want to watch different shows or movies at the same time.

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On the other hand, the $15.99 package may be more suitable for individuals or smaller households who don't require as many simultaneous streams. However, it's important to note that the $9.99 package also offers two simultaneous streams, but it includes ads. The impact of ads on the streaming experience may be a consideration for viewers who prefer uninterrupted viewing.

Timeframe and Availability

Launching the new name and pricing structure on May 23, HBO Max will provide subscribers with a minimum of six months to access their current plan features after Max's launch. This means that even after the name change and new pricing structure take effect, subscribers will still be able to enjoy the benefits of their current plan for at least half a year. However, it's important to note that the $15.99 package, which previously included 4K programming, will no longer offer it. To watch 4K content, subscribers will need to upgrade to the $19.99 'Ultimate Max package. This package will also offer Dolby Atmos audio on select titles. In terms of availability, the $19.99 package promises more 4K titles than the current $15.99 package, making the $4 increase for 4K potentially worthwhile for those seeking a larger library of high-resolution content.

Package Price per month Simultaneous Streams Ads 4K Programming
Ultimate Max $19.99 4 No Yes
HBO Max $15.99 2 No No
HBO Max $9.99 2 Yes No

Dolby Atmos Audio on Select Titles

With the $19.99 'Ultimate Max package, HBO Max subscribers will have access to Dolby Atmos audio on select titles. Dolby Atmos is an advanced audio technology that provides a more immersive and realistic sound experience.

Here are four reasons why the Dolby Atmos audio experience will enhance the audiovisual quality for HBO Max subscribers:

  1. Immersive Sound: Dolby Atmos creates a three-dimensional sound experience, placing audio objects in specific locations around the viewer, making them feel like they are part of the action.
  2. Enhanced Detail: With Dolby Atmos, every sound, from subtle whispers to booming explosions, is reproduced with exceptional clarity, allowing viewers to hear even the tiniest audio details.
  3. Heightened Realism: The precise positioning of sounds in Dolby Atmos adds depth and dimension to the audio, making the viewing experience more realistic and engaging.
  4. Cinematic Experience: Dolby Atmos is widely used in movie theaters, and now HBO Max subscribers can enjoy a similar level of audio quality in the comfort of their own homes, bringing the cinematic experience to life.
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Larger Library of 4K Titles

Expand your viewing options with a wider selection of 4K titles available on the $19.99 package. HBO Max's expansion plans include increasing the library of 4K titles for customer satisfaction. By upgrading to the 'Ultimate Max' package, subscribers will have access to more 4K content compared to the $15.99 package. To provide a visual representation of the offerings, here is a table showcasing the different packages and their 4K features:

Package 4K Titles
$19.99 Larger Library
$15.99 Limited
$9.99 Not included

With the $19.99 package, subscribers can enjoy a diverse range of 4K titles, providing an enhanced viewing experience. HBO Max's commitment to expanding its 4K library reflects their dedication to meeting customer demands and ensuring satisfaction.


In conclusion, the rebranding and pricing overhaul by Max (formerly HBO Max) will offer subscribers a range of options to enhance their streaming experience.

The introduction of the Max Ultimate plan at $19.99 per month provides access to 4K resolution, simultaneous streaming on four devices, and an ad-free experience.

This change reflects a shift towards a more personalized and flexible streaming model, allowing customers to choose the features that best suit their preferences and viewing needs.